OPPO's strong performance in the global premium market: first in the $500-$550 price segment, with an average selling price of $284, ranking third globally, trailing only Apple and Samsung.
Today, International Data Corporation (IDC) released its latest data showing that OPPO has firmly established itself among the top tier in the global premium smartphone market: in 2025, OPPO ranked first in the global $500–550 price segment, with an ASP (average selling price) of $284. Among the global TOP 8 manufacturers, OPPO trails only Apple and Samsung, securing third place globally and leading all major Chinese manufacturers.
Global No. 1 in the $500–550 Price Segment: The High Ground of the Premium Market
The $500–550 range is widely recognized as the "entry point to premium" in the global smartphone market, making it a fiercely contested battleground for all manufacturers. IDC data shows that in 2025, OPPO's global market share in this price segment has firmly secured the No. 1 position in the industry, establishing the company as the market leader in this price range.
Behind this achievement is OPPO's sustained effort in its flagship product lines in recent years. OPPO has continuously raised product standards across imaging technology, display experience, and industrial design, gradually building product credibility that matches its premium pricing. Over the past decade, OPPO's cumulative global market share ranks fourth worldwide, and first among all Chinese brands.
ASP of $284 Ranks Third Globally: A Three-Way Standoff with Apple and Samsung
ASP is the most direct yardstick for measuring the maturity of a brand's premium positioning. IDC data shows that in 2025, OPPO's global average smartphone selling price reached $284, trailing only Apple and Samsung among the TOP 8 global manufacturers by shipment volume, ranking third while leading all other major Chinese phone brands by a significant margin.
This means that in global consumers' purchasing decisions, OPPO now stands in the first tier alongside Apple and Samsung. This is not just a numerical ranking—it is a true reflection of market recognition. As more users embrace OPPO's premium products, what this represents is a deeper brand-level trust being built between the company and its users.
Ultra Series Goes Global for the First Time, Premium Flagships Now Reach Worldwide Users
The dual leap in ASP and market share is closely tied to OPPO's strategic push to accelerate the globalization of its premium products. The OPPO Find series has continued to deliver strong market performance overseas. In Europe, shipments of the flagship Find X9 series in its first quarter on the market exceeded 20% of the total shipments of the previous Find X8 series over an entire year. In 2026, OPPO's premium flagship Find X9 Ultra series will make its debut outside China, officially launching in 26 countries and regions worldwide, including Spain, Italy, the United Kingdom, France, Sweden, and Singapore.
The Ultra series represents the highest level of OPPO's imaging technology, materials craftsmanship, and product experience, and it was previously available only in the domestic Chinese market. This global rollout marks OPPO bringing its core product strengths to the world stage, while also laying the product foundation for further gains in ASP and premium market share in the future.