JD Supermarket is offering a free baby-care gift pack worth up to 199 yuan to expectant and new parents in 2026, including five practical maternity and infant products, aiming to reduce childcare costs.
On April 9, JD Super's Baby Day 11th Anniversary Launch Event was held in Beijing, where it was announced that in its third year of continuously driving the industry to lower the cost of raising children for families, JD Super will provide free, unlimited "Parenting Gift Packs valued at up to 199 RMB" to expectant mothers due in 2026 and families with newborns nationwide. Users can search for "Treasure Hunt Plan" on the JD APP and follow the event rules to claim the gift pack.
The free parenting gift pack initiative not only effectively alleviates the financial and product-selection pressure on new parents, but also serves as a precise bridge between brands and users, opening an efficient channel for maternal and baby brands to distribute product samples and reach their core target audience. It further underscores JD Super's long-term commitment and social responsibility in the maternal and baby sector.
"Parenting Gift Pack" Launched: 5 Practical Baby Products for Just 0.1 RMBJD Super's "Parenting Gift Pack," valued at up to 199 RMB, provides one-stop, low-cost parenting support for expectant mothers due in 2026 and families with newborns nationwide.
It is reported that the "Parenting Gift Pack" covers five major product categories, including formula, diapers, personal care, and maternal supplies. Users need only pay 0.1 RMB to select 5 practical items from these categories, achieving "great value at a tiny cost."
Each product in the gift pack has been carefully curated for both practicality and quality, offering comprehensive coverage of key needs such as prenatal care, newborn care, and feeding. This helps reduce the cost burden on new parents while also preventing them from making blind purchases and wasting money due to inexperience.
In addition to high-value physical products, the gift pack includes multiple practical benefits. To further reduce procurement costs for new families, the gift pack also offers a special 20 RMB coupon for JD Super maternal and baby users. The coupon will be issued directly to the user's account upon claiming, and can be applied at checkout.
Users who successfully claim the gift pack will also receive a free 30-day maternal medical insurance policy or a 30-day infant growth insurance policy, providing extra protection for the baby's healthy development.
Addressing New Parents' Pain Points: Parenting Gift Packs Available Nationwide with No Quantity LimitIn the early stages of parenting, many first-time parents, lacking experience, often face issues such as choosing the wrong products or wastefully overstocking. Some families, in particular, repeatedly try different brands of essential items like diapers and formula, which not only increases their financial burden but also affects their baby's health and overall parenting experience.
JD Super's "Parenting Gift Pack" offers a low-cost trial mechanism that both relieves the financial pressure on new parents and helps them verify product suitability through actual use, effectively reducing decision-making risks. The gift pack features carefully selected, small-sized, highly practical trial products, allowing users to choose flexibly based on their specific stage of pregnancy or their baby's constitution, thereby avoiding unnecessary spending caused by inexperience from the start.
It is worth noting that this initiative adheres to an inclusive approach, offering free, unlimited gift packs to all eligible expectant mothers due in 2026 and families with newborns in 2026 nationwide, ensuring that every family in need can enjoy this benefit.
During the event period, consumers simply need to open the JD APP, search for "Treasure Hunt Plan" to access the claim page, and complete verification by uploading their prenatal ultrasound report and ID card, or their newborn's birth certificate. They can then claim the gift pack and begin a one-stop parenting experience that is convenient, cost-effective, and hassle-free.