Baidu's digital human platform 'HuiboXing' has been renamed 'Baidu Yijing' following a brand upgrade and the release of an overseas version, accelerating its international push.
Recently, Baidu's all-scenario digital human platform officially retired its former name, "HuiBoxing," completed a brand strategy upgrade, and was renamed "Baidu Yijing." Alongside this renaming, Baidu has simultaneously stepped up its efforts in the intellectual property arena, recently completing the art copyright registration for the "Baidu Yijing Logo." Additionally, Baidu Online Network Technology (Beijing) Co., Ltd. has submitted multiple related trademark registration applications to the trademark office, covering core international classes such as scientific instruments and social services.
As the carrier of Baidu's digital human business within its AI strategy, the strategic importance of "Baidu Yijing" is self-evident. This brand upgrade is not merely a nominal change but represents Baidu's deeper international ambitions for the product following the Create conference. In addition to continuous iteration in the domestic market, the overseas version of Baidu Yijing has also been officially released, marking Baidu's formal attempt to commercialize its digital human technology on a global scale.
As a veteran player in the domestic digital human technology space, Baidu's technical approach has consistently sought to address the cost and efficiency pain points of AI livestreaming and interaction. Public corporate records from Tianyancha reveal its extensive technical foundation. Beijing Baidu Netcom Science Technology Co., Ltd., as the core operating entity, has a registered capital exceeding 13.4 billion yuan, which not only provides financial support for sustained investment in underlying software and hardware but also maintains strategic decision-making stability through the joint shareholding structure of Robin Li and Cui Shanshan.
From "HuiBoxing" to "Baidu Yijing," the name change reflects Baidu's reshaping of this business's positioning. Baidu Yijing currently focuses not only on automated digital human marketing for domestic enterprises but also seeks to directly address international market demand for digital human services through the release of its overseas version.
In the current AI competition, digital human platforms have become a crucial intermediary connecting foundational large models with business scenarios. By transforming complex AI computing power into visual and customizable interactive experiences, Baidu Yijing aims to become a routine tool for enterprises to reduce costs and improve efficiency. With the refinement of related intellectual property protections, Baidu Yijing's commercial landscape is becoming increasingly clear, and the future competitive edge will lie in how the product achieves scalable application within complex localized contexts overseas.