Mengxiang Tech and Lin Qingxuan's Super Brand Day exceeded 10 million yuan in sales, igniting the 'oil-based skincare' trend and demonstrating the potential of collaboration between domestic brands and e-commerce platforms.
Recently, Mengxiang Technology and domestic skincare brand Lin Qingxuan jointly launched the "Camellia in Bloom" spring sourcing tour and Super Brand Day event, which concluded successfully with breakthrough sales performance. Data shows that the total sales for this event exceeded 10 million yuan, igniting a new wave of "oil-based skincare" consumer enthusiasm.
Powerful Collaboration, Unlocking New Growth in Beauty Consumption
Founded in 2003, Lin Qingxuan is a high-end original skincare brand from China. Since its inception, the brand has consistently used traditional Chinese herbal plants as its core ingredients, focusing on the research and development of natural, safe, and effective skincare products. It pioneered the "oil-based skincare" philosophy, filling a market gap in China's high-end oil-based skincare segment.
In 2014, after years of dedicated research and development, Lin Qingxuan successfully launched its first camellia oil, establishing its position as a pioneer in China's high-end oil-based skincare market. As of 2025, cumulative sales of this core essence oil have exceeded 45 million bottles, making it the brand's most iconic bestseller and a favorite among consumers.
The Super Brand Day collaboration stemmed from years of trust and seamless coordination between Mengxiang Technology and Lin Qingxuan. As early as 2024, the two parties had already formally established a strategic partnership, jointly exploring new models, pathways, and opportunities for beauty product sales, laying a solid foundation for the success of this event.
Throughout their previous collaborations, Lin Qingxuan leveraged Mengxiang Technology's extensive network of millions of store owners to achieve multiple sales surges.
As a significant outcome of the deepening strategic partnership, this Super Brand Day stood out particularly — with sales of Lin Qingxuan's core hero product, the "Camellia Anti-Wrinkle Repair Essence Oil" series, surpassing 6 million yuan, a month-over-month growth of 400%. This impressive data marks a new phase of scaled, efficient, and deep collaboration between the two parties.
The event's success is attributed not only to Lin Qingxuan's highly competitive product portfolio and precise marketing strategies, but also to Mengxiang Technology's full-chain operational support. The head of Mengxiang Technology's beauty category stated that this Super Brand Day leveraged "sourcing special approval" as its core selling point, with precisely designed event mechanics, rolling out 20 hero products across multiple waves, covering a complete product line from high-end essence oils to affordable trial packs, catering to the needs of diverse consumer segments.
At the same time, the event offered consumers unprecedented discounts, comprehensively enhancing the shopping experience and effectively stimulating purchasing enthusiasm.
During the event, Mengxiang Technology also organized core platform store owners to visit Lin Qingxuan for immersive learning and sourcing tours, allowing them to get closer to the brand and gain deeper insights into its "oil-based skincare" philosophy and full-industry-chain quality control system. These tours not only gave store owners a more intuitive and profound understanding of Lin Qingxuan's product quality and brand strength, but also boosted their confidence in promoting the products, laying a solid foundation for accurately conveying brand value and efficiently reaching consumers in the future.
Precisely Meeting Diverse User Needs, Empowering the Rise of Domestic Brands
The collaboration between Mengxiang Technology and Lin Qingxuan is not just a continuation of past successes, but a comprehensive upgrade of strategic synergy between brand and channel. Leveraging its vast store owner community, professional operational capabilities, and precise data integration technology, Mengxiang Technology helps Lin Qingxuan efficiently reach a new generation of consumers who value quality living and trust word-of-mouth recommendations, achieving precise market expansion.
In turn, Lin Qingxuan provides platform store owners with premium products backed by solid product strength, a clear brand philosophy, full-industry-chain quality assurance, and a highly competitive pricing system, ultimately achieving a win-win-win outcome for brand visibility, sales performance, and store owner earnings, fostering a virtuous cycle within the consumer ecosystem.
The impressive results of this Super Brand Day not only reaffirm Lin Qingxuan's strong market appeal as a leader in high-end domestic skincare, but also highlight Mengxiang Technology's channel strength and professional operational capabilities in the beauty and personal care vertical. This success story provides a replicable model for deep collaboration between domestic brands and emerging e-commerce platforms, signaling that new consumer models centered on product innovation, community trust, and digital technology are unleashing tremendous potential and will jointly drive China's beauty and personal care industry into a new phase of high-quality development.