JD Home Furnishings launched its partial renovation strategy at 618, introducing standardized products, transparent pricing, and long-term services to address industry pain points and usher in a new era of light-touch home renewal.
On June 9, JD Home Improvement held its "Small Renovations, Fully Equipped" local renovation product strategy launch at JD.com's Southwest headquarters. At the event, JD Home Improvement unveiled its full-lifecycle product matrix for local renovations, its "Shiwo Product" series of customized solutions, and its "Anxin Living" service guarantee system, while also establishing a strategic partnership with the China Architecture Design & Research Group for senior-friendly renovation initiatives. With this comprehensive upgrade, JD Home Improvement aims to move the home improvement industry away from the traditional non-standard local renovation model and accelerate the shift in Chinese households from "one-time major renovations in a lifetime" to a new normal of "micro-iterations every 3-5 years" for home refreshing.
To further popularize the concept of standardized local renovations among the public, JD Home Improvement will join forces with the China Media Group's Chinese-language global programming center to produce the seasonal home renovation show "Settle In Well," focusing on the dual core needs of "new home decoration + old home renovation." The program will bring together authoritative experts from the Ministry of Housing and Urban-Rural Development and top designers to create a nationally authoritative home improvement guide.
The home furnishing market has now entered the "human-centric era," where lightweight, low-disruption local home refreshes have become a mainstream demand. However, traditional local renovations commonly suffer from vague quotes, disorganized construction, uncontrollable timelines, and missing after-sales support, and they lack complete renovation solutions for niche scenarios such as senior care, childcare, and pet ownership, failing to match users' personalized living upgrade needs. In response to these industry pain points, JD Home Improvement has integrated the four core chains of design, supply chain, construction delivery, and services, leveraging its JoyAI intelligent decision system for digital enablement to achieve standardized, transparent, and traceable processes across demand assessment, solution generation, construction management, and quote and acceptance, fundamentally resolving the chaos of the traditional local renovation industry.
On the product front, JD Home Improvement has built a complete local renovation product system around the full lifecycle of family living and multi-scenario refresh needs, drawing on 400+ functional modules and a supply chain with tens of thousands of resources. It has launched a full-lifecycle product matrix and debuted its "Shiwo Product" series, covering five major scenarios—senior-friendly, child-friendly, pet-friendly, home-friendly, and comfort-focused—filling the industry gap in standardized, complete solutions for niche renovation needs. To accommodate different budgets, JD Home Improvement offers two local renovation plans: the Lite Space standard edition focuses on high-frequency kitchen and bathroom renovations, delivering lightweight upgrades to core spaces at excellent value; the Ultra Full-Home flagship edition emphasizes "all-inclusive pricing, small changes without moving out," providing whole-home systematic refresh services. In addition, JD's self-operated platform now offers standardized main material packages such as doors and windows, heating, and custom cabinetry, with select scenarios completed in as little as one day for an efficient, convenient one-stop local renovation upgrade.
Focusing on pain points such as non-standard senior-friendly renovations and insufficient safety, JD Home Improvement has partnered with the China Architecture Design & Research Group to jointly develop the "Senior-Friendly Series," covering core functions including barrier-free passage, bathroom safety, nighttime protection, and whole-home smart monitoring, advancing senior-friendly renovations from piecemeal repairs to an integrated product era. At the same time, JD Home Improvement is rolling out inclusive policies for senior-friendly upgrades, launching a government-enterprise dual subsidy program in Beijing's Xicheng District, where eligible senior households can receive up to RMB 13,800 in subsidies, effectively reducing the cost of home senior-friendly renovations and bringing safe, professional aging-in-place upgrades to more ordinary families.
On the service front, JD Home Improvement has introduced its "Anxin Living" service, directly targeting the industry's long-standing problem of "delivery as the finish line, with no long-term after-sales support." In the past, after renovating, consumers often faced issues such as aging main materials with no maintenance support, hard-to-detect hidden risks in plumbing and electrical work, and no recourse for complaints, which not only affected their living experience but also posed significant safety hazards. To address these concerns, JD Home Improvement's "Anxin Living" service clearly provides a 5-year warranty on core main materials across walls, floors, cabinets, and bathroom fixtures, and a 10-year warranty on concealed plumbing and electrical work. Additionally, for full renovation customers, the service offers two years of free on-site inspection as a value-added benefit, proactively checking for common issues such as loose door handles and noisy cabinet doors and repairing and adjusting them free of charge, truly delivering on the promise that customers "renovate with confidence and live with peace of mind."
To bring high-quality home refresh services to more families, JD Home Improvement is accelerating its nationwide service footprint, initially rolling out standardized local renovation services in 18 core cities including Beijing, Shanghai, Wuhan, Xi'an, and Chengdu. At the same time, JD Home Improvement has officially launched its local renovation service ecosystem partner program, joining forces with leading brands such as EGGER, TATA, Boloni, Marco Polo, Fotile, ROBAM, and Hengjie to build a standardized, efficiently coordinated, quality-controlled local renovation service ecosystem, comprehensively enhancing the professionalism, convenience, and reliability of home refreshing.
A representative from JD Retail's Home Appliances and Home Furnishings Business Group's Home Improvement Department stated: "The core of home improvement is not a one-time spatial delivery, but a lifelong commitment to the well-being of family living. JD Home Improvement will address industry chaos with standardized products, transparent pricing, and long-term services, enabling users to upgrade their home quality without major demolition or reconstruction, continuously promoting the normalization of home refreshing, and delivering a fully equipped quality experience with every lightweight renovation."
Currently, JD's 618 shopping festival is in full swing, and JD Home Improvement's local renovation products are now available online. Consumers can open the JD App and search for "Anxin Living" to book a consultation and enjoy a range of benefits, including select local renovation packages with vouchers expanding from RMB 618 up to RMB 2,000, a 5-year warranty on whole-home renovation and a 10-year warranty on plumbing and electrical work, free on-site inspection within two years, and access to RMB 10,000 in home improvement subsidies. Visit JD self-operated home improvement to easily embark on your "small renovations, fully equipped" quality refresh experience.