JD 618 Jingxi report: self-operated transaction value doubled year-on-year, small store orders grew 50%, and 3,200 industrial belt best-sellers each exceeded 100,000 yuan in transaction value.
At midnight on June 19, Jingxi released its full-cycle report for the 618 Grand Promotion on JD.com. Driven by the dual model of "Jingxi Self-operated + Jingxi Stores," Jingxi delivered a solid performance.
According to the data, from 8:00 PM on May 30 to 11:59 PM on June 18, transaction value for Jingxi Self-operated grew twofold year-on-year, while order volume for Jingxi Stores increased by 50% year-on-year. Transaction value across Jingxi Self-operated's top ten product categories grew more than eightfold, and order volume across Jingxi Stores' top eight product categories increased by over fourfold. A total of 3,200 best-selling products from industrial belts surpassed 100,000 yuan in transaction value. During this 618 period, high-quality products sourced directly from industrial belts experienced a concentrated surge, fully unleashing consumer shopping enthusiasm.
As JD.com's value-focused shopping brand, Jingxi leverages JD.com's super supply chain capabilities and deep collaboration with industrial belts, focusing on high-quality products directly from industrial belts nationwide. This approach not only brings affordable, quality goods to consumers but also drives growth and breakthroughs for industrial belt economies across the country.
During this year's JD.com 618, Jingxi covered multiple scenarios and all product categories to meet diverse consumer needs. Transaction value across Jingxi Self-operated's 20 product categories grew rapidly, with both essential demand and niche demand resonating. Among them, the gardening and farming category stood out with transaction value increasing 2,000-fold year-on-year, the jadeite category growing 280-fold, and children's roller skating rising 170-fold, leading the growth across all categories. Additionally, the canned food category grew 45-fold year-on-year, pet care products grew 31-fold, and categories such as locks and hardware, car window tint, outdoor furniture, and health equipment also saw transaction value increase several times over. The substantial growth across multiple categories precisely captured personalized consumer demand, collectively forming Jingxi Self-operated's growth matrix.
Jingxi Stores are an important part of the platform's open ecosystem. This year, Jingxi Stores continued to expand sales channels for industrial belt merchants, activating lower-tier markets with diverse supply, and offering new growth opportunities for merchants from specialty industrial belts. During JD.com's 618, order volume across Jingxi Stores' 20 product categories grew significantly. Among them, storage bag orders increased 20-fold year-on-year, instant drinks and grains both rose 14-fold, and dried goods from north and south China as well as mosquito repellent products each grew 10-fold. Categories such as home slippers, rice and flour, and car care and cleaning achieved rapid growth of more than fourfold. Seasonings, household cleaning, women's apparel, and body care also saw growth, solidifying Jingxi Stores' position as the preferred online sales platform for industrial belt merchants.
Throughout the full cycle of JD.com's 618, Jingxi saw a number of best-selling products from industrial belts with strong market momentum. Data shows that among these industrial belt best-sellers, 100 products exceeded one million yuan in transaction value, 3,200 products surpassed 100,000 yuan, 1.32 million products doubled their transaction value, 2,200 products received over 10,000 orders, and 1.13 million products doubled their order volume.
Among them, the Xiaotangwan watermelon reached a transaction value of up to 7.86 million yuan, while cherry blossom plain wood tissue paper and sandy land sweet potatoes exceeded 4 million yuan. Hanging tissue, trash bags, desktop folding fans, and mosquito killer lamps surpassed 3 million yuan. Waterproof aprons, three-in-one peelers, face towels, smart door locks, and investment silver bars each exceeded 2 million yuan. The consumer trend of "affordable without compromising quality" has been fully validated across the best-seller matrix.
To help more industrial belt merchants get started with ease, during JD.com's 618, Jingxi Stores launched a Partner Program. Starting June 1, 2,000 slots were opened for merchants from industrial belts nationwide, with JD.com's sourcing and sales team providing free operations management, enabling direct access from source products to consumers with zero barriers. As of June 18, just 18 days after the program launched, 1,000 businesses had registered and been shortlisted, with store ROI reaching 100%. Among them, one apparel and jewelry store surpassed one million yuan in sales within just 10 days of joining, and one fresh produce store reached 300,000 yuan in sales within 10 days, fully demonstrating the explosive power of the "sourcing empowerment + source products" model.
This year, Jingxi officially launched the "Double Million Best-Seller Plan," aiming to cultivate 1,000 best-selling products with ten-million-yuan transaction values throughout the year and continuously create hidden champions from industrial belts. This year's JD.com 618 has become an important milestone for Jingxi's "Double Million Best-Seller Plan." As of 2026, 100 industrial belt best-sellers have achieved ten-million-yuan transaction values. Among them, cherry blossom plain wood tissue paper reached a transaction value of up to 50 million yuan, desktop folding fans reached 34.7 million yuan, salted duck eggs and smart door locks exceeded 18 million yuan, and electric wheelchairs, Xiaotangwan watermelon, ergonomic chairs, and LED watches each surpassed 13 million yuan, with teapots exceeding 11 million yuan.
Since its founding, Jingxi has always been rooted in industrial belts, delivering a "quality and affordable" shopping experience to consumers. In the future, Jingxi will continue to deepen its industrial belt supply chain, accelerate the implementation of the Double Million Best-Seller Plan, and work with more factories and merchants from industrial belts to bring affordable, high-quality products to broader markets, injecting momentum into regional economic development across the country.