The legal representative of Xiao Yangge's company has been changed, with Wang Fenqing stepping down and Du Gang taking over, aiming to respond to tightened regulation of clip authorization models and to carry out compliance restructuring and risk isolation.
As Crazy Little Yanggo and the Three Sheep Group collectively faded from livestreaming frontlines in mid-2026, this e-commerce giant, which once leveraged sensational twists and grassroots clip replays to rake in massive cash in lower-tier markets, is now entering the deepest and muddiest waters of an internal power restructuring.
Hefei Three Sheep Big Data Operations Co., Ltd. recently completed a highly targeted legal-person transfer. The latest business registration changes logged on Tianyancha App show that Wang Fenqing, who held the company's core leadership role, simultaneously stepped down as legal representative, general manager, and director, with all positions handed over to Du Gang.
This is an interest restructuring forced to its limits by specific regulatory checkpoints. Just before the registration change was finalized, the Cyberspace Administration of China and three other departments jointly issued a targeted crackdown on "illegal online data trading and AI-driven fake traffic clip operations."
Many entertainment-focused media accounts, accustomed to finding talking points in follower counts and GMV appearances, have hastily framed this leadership change as routine cousin rotation within the Three Sheep family business, or as a lightweight PR shield to defuse backlash from previous product controversies. This shallow consensus grossly underestimates the group's most clear-eyed tactical self-rescue and repositioning amid the tightening of "token economy data audits" and "clip licensing model legality."
Looking at the deeper interest chain, Wang Fenqing's full exit and Du Gang's rise to the forefront essentially reflect Three Sheep's attempt to give a thorough legal cleansing and derisking to the "big data intelligent distribution hub" that has sustained its growth over the past few years, an operation carrying significant compliance blind spots.
Behind the 5 million yuan capital: the hidden data warehouse parasitized by clip accounts nationwide
If you check Tianyancha, this big data company established in 2023 has a registered capital of 5 million yuan, which looks modest amid a tech wave where AI computing centers and proprietary large models are standard. However, once you see in Tianyancha's records that it is 100% wholly owned by Three Sheep Holding Group, it becomes clear that this shell carries the core wealth secret of the entire Little Yanggo empire—the "clip distribution data system."
During Three Sheep's most aggressive expansion, over 10,000 wandering streamers and stay-at-home moms nationwide made money by editing Little Yanggo's sales highlights and attaching product links.
The technical fulcrum supporting this sprawling white-label distribution network is precisely the data processing and storage support services that this big data company runs in the backend. Wang Fenqing, a founding-era veteran who accompanied the Yang brothers through their grassroots entrepreneurial days, had the most important job during his tenure: using this big-data system to push video materials to tens of thousands of non-standard accounts across the internet, allocate commission ratios, and fine-tune long-tail traffic-buying algorithms. In essence, this model converts public-domain human emotion into monetizable data assets at pixel-level granularity.
However, as regulatory gravity descended in late 2026, this data churn—built on non-standard licensing, frequent intellectual property litigation, and a breeding ground for fake engagement and gray-market operations—has become the sword of Damocles hanging over the entire group.
Bringing in Du Gang: a seasoned "compliance patch" against long-tail litigation
When Du Gang takes over as legal representative, he is not inheriting an asset that easily earns passive income.
In the business categories disclosed on Tianyancha, big data services and information consulting services are strictly constrained. The new leader, Du Gang, is known within the group for keeping a low profile and being well-versed in finance and local administrative compliance. His move to the forefront is fundamentally driven by Three Sheep's need to legitimately restructure this "clip mothership," once operating on gray-area margins, into a fully compliant, domestically sourced framework that aligns with national digital sovereignty security, keeps data within provincial borders, and tracks every clip commission flow with pixel-level transparency.
This also serves as a sophisticated capital isolation breakwater.
During long-tail product promotions across the country, clip accounts have repeatedly triggered false advertising complaints, food safety claims, and consumer fraud lawsuits. If Wang Fenqing—a core figure deeply tied to family interests—remained as legal representative, any cross-provincial targeted enforcement or judicial freeze by local market regulators could easily pierce the liability firewall and directly contaminate the core Three Sheep holding parent's profit sheet.
Using this clean legal cut recorded on Tianyancha, the Yang brothers have successfully installed Du Gang's persona as the hardest risk-safe island protecting the group's core assets and cash-flow fortress.
Business evolution has never been merciful. In this brutal cycle where ultimate survival sovereignty is defined by genuine content authenticity and hardcore supply-chain internal control, old-school grassroots e-commerce that relied on opportunism, reselling celebrity clip traffic, and dancing on the edge of regulation will ultimately pay the steepest exit bill under big-tech's pixel-level compliance cost-cutting and institutionalized routine inspections. The latest update co-ordinates left behind in Tianyancha's records for Three Sheep Big Data are not part of some epic AI narrative, but rather the coldest and most pragmatic asset-lean bill that a internet celebrity empire was forced to sign for self-preservation before the storm hit.
